At its best Zeitgeist, the Movie explores power dynamics latent in religious, political, and economic institutions that have dominated modern Western civilization. At its worst, Zeitgeist is nearly two hours of left-leaning propaganda that borders on stoner conspiracy theory.
At the very least, Zeitgeist is a well-produced piece of cultural production that defies the theory that you need a marketing strategy, a visible producer, director, or even a traditional film production methodology to have an impact Zeitgeist has already been viewed by nearly three million people with none of the above simply by being posted on Google Video and marketed through word-of-mouth.
Interestingly enough, there is no mainstream coverage of Zeitgeist - only blog coverage - perhaps because there is no one visibly associated with the film (which is a great depiction of the relative shortcomings and advantages to the blogosphere versus traditional media). Even the omniscient Wikipedia doesn’t provide any coverage of Zeitgeist.
At any rate, I was recommended Zeitgeist by a close friend of mine with left-leanings and watched it with a bit of skepticism. I found that the film actually kept my attention for nearly two hours (despite my consistent urges to fact check dubious claims made throughout the film).
After watching the movie and noodling it a bit, I’ve drawn a few conclusions:
1. Zeitgeist the Movie was produced on a decent budget Although there was very little original video content produced for the piece and no discernible marketing or distribution costs, there were still substantial financial and time investments that must have gone into the research, planning, and editing of the video. The editing in particular was fairly impressive, stitching a hodgepodge of voice-over, music, still images, video content, animation and sometimes just a black screen together to create an engaging experience. Anyone who thinks that this was produced by a small group of friends wanting to make a subversive video needs to think again.
2. Zeitgeist’s underlying argument doesn’t make a great deal of sense So let me get this straight (note: I don’t believe in these inferences so if you are a fanatical Christian, from the CIA, or a member of the illuminati / federal reserve please do not hunt me down):
- Part 1: The Christian bible appropriated stories and myths from astrology and shares a great deal in common with other mythologies. It has largely been used to subjugate and pacify the masses.
- Part 2: There is allegedly evidence suggesting that the 9/11 attacks were orchestrated by the Bush administration, in large part to satisfy the financial goals of organizations and individuals who profit from war.
- Part 3: The Federal Reserve Bank and federal income tax are institutions controlled by ‘the elite’ and they are manipulated for personal gain (at the expense of the American people).
Am I crazy or do these three inferences have very little to do with one another apart from sharing a vague platform about power dynamics?
It is almost as if three Berkeley professors who respectively teach theology, political sciences, and economics got together, sucked on a bong for several hours, and then decided they would collaborate on a film and split up the screenwriting into three distinct parts without consulting with one another or considering the role of continuity in a film.
3. Zeitgeist is propaganda - Productions that make staunch social or political commentaries but do not contain verifiable sources are basically propaganda. I’m sorry to say it, but this is propaganda of the worst type entertaining, emotionally compelling, and ultimately manipulative. Time and time again, the film draws sweeping conclusions and points out ‘flaws’ in conventional thought with no basis in third-party authorities.
There are only a few instances when a verifiable source is connected with any of the claims made during the video and all too often, the arguments are simply categorical. Even more condemning is the method of overlaying strategically selected audio content over video footage containing a mainstream media logo, conjuring a sense of validity out of thin air.
4. Zeitgeist is worth the price of admission - Actually, the price of admission is free so I’m going to go out on a limb and say it is worth slightly more than the price of admission. I actually found myself engaged for the majority of the film. Considering the number of Hollywood products that are so excruciatingly boring they have left me feeling as though I just had a chunk of my soul nipped out with tweezers, I would say it is pretty impressive that a film primarily distributed through Google video could captivate my interest for nearly two hours.
5. Zeigeist matters - I’m not actually saying that I think Zeitgeist is going to change the world here. What I am saying is that I’m thoroughly amazed that a feature length video production could be anonymously produced, distributed through a free online service, and be watched by millions of people (although I’m sure only a fraction of the viewers made it through the entire thing).
At its core, Zeitgeist is simply about power and that is something I can dig (after all, I did study at the LSE). It attempts to represent the dominant articulation of power in religion, politics and the economy and I think anyone would be crazy to argue that there aren’t serious imbalances in all three of these landscapes. Simply put, Zeitgeist is hyperbole and if taken as such, is a worthwhile experience.
What is not hyperbole however is the fact that in its form, Zeitgeist proves that subversion of dominant institutions is actually feasible in the mediascape. The fact that it exists and continues to rack up views is evidence that an idea can be transformed into a feature length documentary that hits people without a Hollywood budget, Madison Avenue advertising, or any mainstream media coverage.
Ultimately, it is what the video represents, not what it expresses, that is the most compelling argument in Zeitgeist.
Note: Watch at your own peril.