driftreality
Jul 26th, 2007
Jul 26th, 2007
Eat Healthy, Eat Pizza Boli
I walked into my apartment the other day and was not surprised to see a piece of junk mail that someone had slipped under my door. What I was surprised to see, was the new marketing message that Pizza Boli’s is using in their direct mail campaign.
Whoever put their mailer together also could have chosen a better image than a plate of chicken wings and a ramican of ranch dressing to use in conjunction with their ‘eat healthy’ campaign. They might as well have gotten Kirstie Alley to be their spokesmodel.
Pizza Boli’s direct mail campaign did give me a solution to a marketing challenge I had been working on:
