Comments on: How to Fix Direct Marketing http://www.driftreality.com/how-to-fix-direct-marketing/ Thu, 17 May 2012 13:28:08 +0000 http://wordpress.org/?v=2.5.1 By: driftreality http://www.driftreality.com/how-to-fix-direct-marketing/#comment-4499 driftreality Fri, 16 May 2008 16:39:53 +0000 http://driftreality.com/?p=168#comment-4499 Wow what a psycho. This was satire dude but thanks for contributing. Wow what a psycho. This was satire dude but thanks for contributing.

]]> By: Captain DM http://www.driftreality.com/how-to-fix-direct-marketing/#comment-4497 Captain DM Fri, 16 May 2008 12:31:51 +0000 http://driftreality.com/?p=168#comment-4497 Hi kids, Captain DM here, fighting for the rights of direct Mail marketers the world over! Now feel my bullet points of steel! ooooh yeerrr ·Improvements in market research techniques have steadily improved targeting and response rates of direct mail over the last decade! yay! ·Preference services have further sort the soft, plump, ripe, suculent, wheat from the cowardly left wing anti DMers! Boo! ·If it doesnt work then please tell the class why dispite improvments in marketing metrics the volume of direct mail has increased by 87% since 1990! Yay! ·History is important!: DM is the oldest form of marketing know to man (standing on street corners not withstanding) The oldest example of DM in existence advertises a slave auction held in around 1000BC and slaves helped build the pyramids! Yay! ·Thanks to that dandy captain planet Direct mail recycling has increased by 38% since 2000 and now substantially less can be found in landfills! Yay! ·Trees? DM uses recycled paper, most of the time it is more cost effective! ·DM generates almost as many regular donors for charities than all the other charity marketing channels put together! Yay! ·Lets face it most companies put their best offers on their DM! So if your not using it your missing out! ·This lazy shmo seems to be saying it bugs him because he has to carry all that heavy paper to the bin! Hahaha get more exercise fatso it will do your heart good! And remember kids eat your greens, brush your teeth twice a day and only use the finest demographically targeted double opt in personalised mailings! So lets have a DMZ for DM this xmas! Lots of love Captain DM p.s. Hay chum, dont feel sore, noone expected you to win! Hi kids,

Captain DM here, fighting for the rights of direct Mail marketers the world over! Now feel my bullet points of steel! ooooh yeerrr

·Improvements in market research techniques have steadily improved targeting and response rates of direct mail over the last decade! yay!

·Preference services have further sort the soft, plump, ripe, suculent, wheat from the cowardly left wing anti DMers! Boo!

·If it doesnt work then please tell the class why dispite improvments in marketing metrics the volume of direct mail has increased by 87% since 1990! Yay!

·History is important!: DM is the oldest form of marketing know to man (standing on street corners not withstanding) The oldest example of DM in existence advertises a slave auction held in around 1000BC and slaves helped build the pyramids! Yay!

·Thanks to that dandy captain planet Direct mail recycling has increased by 38% since 2000 and now substantially less can be found in landfills! Yay!

·Trees? DM uses recycled paper, most of the time it is more cost effective!

·DM generates almost as many regular donors for charities than all the other charity marketing channels put together! Yay!

·Lets face it most companies put their best offers on their DM! So if your not using it your missing out!

·This lazy shmo seems to be saying it bugs him because he has to carry all that heavy paper to the bin! Hahaha get more exercise fatso it will do your heart good!

And remember kids eat your greens, brush your teeth twice a day and only use the finest demographically targeted double opt in personalised mailings! So lets have a DMZ for DM this xmas!

Lots of love

Captain DM

p.s. Hay chum, dont feel sore, noone expected you to win!

]]> By: driftreality http://www.driftreality.com/how-to-fix-direct-marketing/#comment-48 driftreality Thu, 21 Jun 2007 15:56:54 +0000 http://driftreality.com/?p=168#comment-48 Al, I had a funny feeling you would approve of this idea. Al, I had a funny feeling you would approve of this idea.

]]> By: Al Castle http://www.driftreality.com/how-to-fix-direct-marketing/#comment-44 Al Castle Thu, 21 Jun 2007 05:32:23 +0000 http://driftreality.com/?p=168#comment-44 Dude. Pure genius. Dude. Pure genius.

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